Post-purchase innovation is critical for e-commerce brands facing pressure to improve customer experience while protecting margins. ClickPost helps global brands optimize this critical step in the customer journey through AI-powered tracking, returns, and post-purchase engagement solutions designed for modern e-commerce operations.
As it scaled to more than 50 million monthly shipments, ClickPost needed a solution that would deliver near-real-time tracking visibility for customers. By implementing webhook-based event tracking with FedEx Advanced Integrated Visibility (AIV), ClickPost streamlined shipment visibility operations, reduced infrastructure strain, and delivered faster, more responsive tracking experiences for brands and consumers alike.
Key takeaways
- Near real-time shipment visibility: ClickPost reduced polling latency through webhook-based tracking updates powered by FedEx Advanced Integrated Visibility.
- Reduced API volume: API calls decreased by up to 12 times per shipment, reducing infrastructure strain and improving scalability.
- Lower operational overhead: Hours of engineering were saved weekly by eliminating repeated polling requests and token generation.
- Faster customer onboarding: Brands are now empowered to activate tracking instantly with minimal setup or manual intervention.
What is ClickPost?
ClickPost is a post-purchase intelligence platform powering more than 450 global brands, including:
- Walmart
- Adidas
- Decathlon
- GoPure
- Mars by GHC
- Lifestyle Sports
Supporting more than 600 carrier integrations, ClickPost helps brands unify the entire post-purchase journey through branded order tracking, AI-driven returns, post-purchase upsells, and flexible order management.
Built for ambitious D2C brands navigating rising fulfillment costs and shrinking margins, ClickPost enables highly personalized customer experiences that help brands recover revenue, reduce returns, and increase repeat purchases. On average, ClickPost customers convert 21% of returns into exchanges and recover 28% of revenue through dynamic returns workflows.
The challenge: Scaling shipment visibility without polling latency
Before adopting FedEx Advanced Integrated Visibility, ClickPost relied on polling-based mechanisms to track shipments across carriers. While polling was the industry-standard approach, as ClickPost scaled, strain was starting to show.
Continuously checking status on more than 50 million shipments a month required a high volume of repeated API calls. That demanded ongoing token generation and consumed valuable engineering resources that could otherwise support innovation and platform growth. It also generated latency that eroded the customer experience since end customers often received shipment updates late
As ClickPost evaluated solutions, the company prioritized a key capability: immediate, real-time access to shipment events that could eliminate the delays inherent to polling-based tracking systems.
How did ClickPost implement webhook-based shipment visibility with FedEx Advanced Integrated Visibility?
ClickPost implemented FedEx Advanced Integrated Visibility in March 2026 to transition from polling-based tracking to webhook-driven shipment visibility.
Using event-driven webhook technology, FedEx Advanced Integrated Visibility automatically pushes shipment updates as events occur, eliminating the need for constant polling requests. This enables ClickPost to provide brands and consumers with faster, near real-time shipment tracking experiences while reducing unnecessary API traffic.
The implementation process moved quickly, supported by clear, well-structured documentation that simplified technical integration for the engineering team. From integration through credentialing, the process took approximately one and a half weeks.
When ClickPost had questions after the initial setup, the FedEx team provided proactive and responsive support, helping resolve issues in near real-time and ensuring a successful rollout.
What operational and customer experience improvements did ClickPost achieve?
By implementing FedEx Advanced Integrated Visibility, ClickPost saw a number of benefits, including:
- A dramatic decrease in API calls: ClickPost reduced API requests by up to 12 times per shipment, lowering system strain while improving operational efficiency.
- Reduced engineering overhead: By reducing the need to generate tokens or answer repeated tracking requests, the shift away from polling saved technical teams several hours of manual effort each week, allowing them to focus on higher-value initiatives.
- Improved customer experience: By enabling near-real-time tracking visibility, webhook-driven updates helped brands provide more responsive and accurate shipment information to consumers. Faster visibility also improved onboarding efficiency, allowing brands to activate tracking immediately without additional configuration or intervention.
For ClickPost, these improvements reinforce the company’s position as a premium post-purchase intelligence platform capable of delivering high-performance tracking experiences at scale.
How real-time shipment visibility shapes the future of post-purchase operations
Real-time shipment visibility is a foundational capability for the next generation of commerce experiences.
With FedEx Advanced Integrated Visibility supporting event-driven tracking at scale, ClickPost is positioned to continue expanding intelligent post-purchase workflows that help brands reduce friction, recover revenue, and deliver more connected customer experiences.
To learn how FedEx Advanced Integrated Visibility can help streamline shipment tracking and improve customer experience, contact the FedEx team or explore FedEx Advanced Integrated Visibility solutions.
About FedEx
FedEx Corp. (NYSE: FDX) provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce, and business services. With annual revenue of $90 billion, the company offers integrated business solutions utilizing its flexible, efficient, and intelligent global network. Consistently ranked among the world’s most admired and trusted employers, FedEx inspires its more than 500,000 employees to remain focused on safety, the highest ethical and professional standards, and the needs of their customers and communities. FedEx is committed to connecting people and possibilities around the world responsibly and resourcefully, with a goal to achieve carbon-neutral operations by 2040. To learn more, please visit fedex.com/about.
About ClickPost
ClickPostis the AI-powered post-purchase revenue retention layer for DTC brands. It offers personalised & branded tracking, returns, and exchanges across any commerce stack, with Shopify-native post-purchase order editing. Built for mid-market DTC operators navigating rising fulfillment costs and shrinking margins.Trusted by 450+ global brands, including Walmart, Adidas, Decathlon, GoPure, and Mars by GHC, ClickPost optimizes 50 million shipments monthly across 600+ carrier integrations and converts 28% of returns into exchanges, recovering revenue that would otherwise have been refunded. Named a Leader on G2’s Spring 2026 Returns Management Grid based on 135 verified reviews. Learn more at clickpost.ai.
